Q. Where do I find information on global marketing?

  Dec 03, 2023

Go to Business Databases A-Z and select Mintel Academic. Mintel reports analyze market drivers, sizes and trends, market segmentation, consumer attitudes and purchasing habits. From the Mintel homepage, click on Region from the toolbar in the center of the page. You can choose from five regions in the drop-down menu, or specify one or more countries by hovering over its corresponding region.

For more information, see the  Industry & Markets box of the International Business & Country Information guide.


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