Q. How do I find data on consumer demographics and buying behavior?

  Dec 03, 2023

Go to Top Sources on the Marketing guide and select MRI-Simmons. For help logging in and reading reports see the MRI-Simmons tutorial. The database is predominantly consumer demographics but also includes some Business to Business demographics.  Also see Mintel which includes consumer demographics. 

For more information, see the Demographics section on the Marketing guide.


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