Q. How do I find data on consumer demographics and buying behavior?

  Nov 23, 2016

Go to Top Sources in the Marketing guide and select University Reporter (Formerly MRI+). For help logging in and reading reports see the University Reporter (Formerly MRI+) tutorial. The database is predominantly consumer demographics but also includes some Business to Business demographics. Also see Mintel which includes consumer demographics. 

For more information see the Demographics section in the Marketing guide.


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